In performance marketing, it is often helpful or necessary to pass parameters to the flow and the visitor's response, such as
gclid to identify and track the user. These parameters are usually found in the URL, e.g. niroflow.com/myflow?utm_source=Google&utm_campaign=spring01. This URL contains the following two parameters:
With Niro, passing these parameters from the URL is quite simple.
To enable UTM parameters head over to the settings section of your clickflow.
Scroll down to the “Tracking” section. There you can allow Niro to include UTM parameters in the URL and also to pass them through.
If you have included your flow in a website, you may want to pass all the parameters of the parent website to the Niro flow. For example, your Niro Flow could be embedded on your landing page my-website.com and the parameter could be passed in the URL, e.g. like this: my-website.com?utm_source=Google&utm_campaign=spring01.
With our Website Integration Widget it is possible to pass these parameters of the parent website to the flow with one click and integrate them into the response of the respective visitor. To do this, first follow the setup under "Stand-Alone" and also activate the setting 'Pass URL parameters' in the Website Integration settings. Now copy the code below and paste it onto your website. The attribute 'pass-parameters' should now be included in the code snippet.
So if you have both settings, 1) in the Flow Tracking settings and 2) in the Website Integration settings, the URL parameters of the parent website will be automatically sent along with the response of each flow visitor.